Established in 1991, by Craig Nicholas Tate, the first collection of only four styles of footwear was manufactured at WJ Brookes in Northampton England and was quickly embraced on the terraces and in the clubs. The brand soon boasted a loyal and dedicated following. Further progression into key commercial trends yet retaining desirability has seen the brand grow into a global phenomenon over the last 20 years. An unparalleled reputation has been based on innovative original design and quality manufacture. Nicholas Deakins Apparel launched 2010 and has catapulted Nicholas Deakins into one of the leading lifestyle brands in the UK.
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