The Levi’s® brand embodies cool American style; none more so than the iconic Levi's 501 straight leg jeans. Popular Levi’s® cuts for 2014 include Levi's Regular fit jeans, Levi's Slim fit Jeans, Levi's skinny jeans and Levi's boot-cut jeans. Levi’s® smooth uncomplicated design of denim men’s and women’s wear has proved an enduring standard since Levi Strauss’ unparalleled 1873 invention; new designs, like Levi’s 527 jeans, continue the tradition. With coloured denims increasing in popularity during 2014, Levi’s have produced, amongst other colours, black skinny jeans. Generations of loyal fans, whose imagination has been captured by the style of Levi’s® jeans, pay testament to Levi Strauss & Co’s design daily.
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