Founded in the heart of Texas, FARAH originally produced work and combat pants, even earning the Army Navy 'E' award also known as the Army-Navy Production Award presented to a company during World War II for excellence in production of war equipment.
The brand began to grow and become very popular in the 1980's, FARAH became the must have label amongst many different genres of style, including the Mods, Skins, Sticksmen and Rocker-Billys. Seen on the balconies at gigs across the UK music scene, each group interpreted the brand within their own style, building key FARAH items into what became their definitive looks. The clothes came to represent asense of elitism while generating respect for those who displayed the now famous "FARAH F Tab".
Today the FARAH label still holds the heritage and vigor it has always stood for. A whole new generation throughout the world are drawn to the brand's history and are inspired to discover its distinct look for themselves.