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Asics

Asics

Mr. Kihachiro Onitsuka founded the forerunner of the ASICS brand, Onitsuka Co. Ltd., in Kobe, Japan. He started by making basketball shoes to meet the needs of Japan’s rising young basketball stars. The first shoes featured a recessed sole design, which mimicked the action of an octopus' suction cup.

In 1950 the company then became known as Onitsuka Tiger and celebrated its first major sporting success the following year, with the winner of the Boston Marathon wearing Onitsuka Tiger shoes.

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